Designing for Gen ‘Z’
Brands that understand ‘Gen Z’’ and act on this will open up a wealth of opportunities to connect with them authentically.
Sustainability is deeply woven into Gen Zers’ worldview, as they’ve grown up in a time when our impact on the planet and other species has become increasingly visible. According to Nielsen’s 2018 global survey, 80% of Gen Z feel strongly that companies should help the environment, 68% of Gen Z shoppers made an eco-friendly purchase, and 82% of Southeast Asian Gen Zers claim they prefer products from ethical brands.
Eat your heart out
Customers globally are becoming conscious about the choices they make and how this may affect the environment. Package design and construction play significant roles in determining materials and Environmental Issues.
Introducing a frozen yoghurt brand…” KAWAI CUPS” where the unique selling point would be the Japanese-inspired reusable cups with new designs introduced every month for serious collectors along with a great return policy!
The sustainability goal of the cradle to cradle concept is to recover sufficient materials and energy in a way that imposes zero impact on future generations.
PLA — Polylactic Acid which is also a variant of bioplastic is used. It is derived from renewable resources, such as corn starch has many advantages and is considered the greener alternative to plastic. A scheme in which customers can return five used cups and get two cups of an exclusive flavoured yoghurt FREE! A different design every month for each separate flavour adds to this innovative subbrand for MELT.
This brand is based out of Ahmedabad. It was started by Aastha Gandhi, daughter of the famous Vadilal Ice cream chain founder.
Back to Basics
In packaging lies an incredible potential for innovation. Using natural resources to the fullest and at the same time caring for the environment, this packaging is made out of coconut shells giving a rustic organic vibe to the brand.
The design speaks for itself continuing with the natural feel and authenticity of the packaging material. The bowls are sealed with bioplastic and create a whole new consumer experience by responding to value diversification and rapid changes and packaging disposal and emphasizing the cradle to grave concept.
The bowls can be retained and reused. They are party-ready as the bowls are easy to use… rip the bioplastic seal off and serve! They can be used to package peanut butter, hummus, salads etc. and be a flagship for the brand to enhance their CSR initiatives.
They have high heat endurance and can be used to heat food in the microwave and ovens.
Disclaimer: All creatives are hypothetical classroom projects. All rights reserved — Creative Mentor: Program Director — Utkarsha Malkar
Author | Design Thinker | Creator
A desire to understand the world and to improve it always remains at the core. Design is a managed process and my quest for knowledge is subject to an inquiry of the apparent, the imagined and the recalled.
As I speculate and design, my liberty of self-expression is in direct
correlation to my existence and knowledge.
