Hello Summer!
90 years in the water…
Speedo’s name was born in Australia in 1928, over its 90 years, it’s become a world-famous brand, beloved by athletes and social swimmers alike. Speedo continues to inspire a lifelong love of swimming by providing comfort and confidence in the water and now a new environmentally conscious step can add further value to their brand globally.
Sustainability needs to be imbibed in children from an early age.
Packaging no longer needs to end up in the garbage as soon as its primary use is concluded. An interactive experience increasing the life of the packaging and excitement for the kids can be the new mantra…
As if sunshine and a sparkling pool were not a great way to start your summer vacation, here’s another reason for your tiny tots to be excited.
When not splashing around in the pool the recycled cardboard box which doubles up as a glow-in-the-dark device keeps your tiny tots engaged on those hot summer nights…a link to an online campaign further induces learning and engagement through the summer giving your child incentives on building a sustainable future by adding value to the cradle to the grave concept of packaging waste.
A reason for summer break…and the reason does not just apply to the younger set. Here’s giving them a new world to live in as they grow up understanding the value of our environment and small measures taken to ensure its longevity.
Let this summer be a magical time for fantasy and space to grow with the right values and an awareness of our duty to help build an environmentally conscious generation.
Disclaimer: All creatives are hypothetical classroom projects. All rights reserved — Creative Mentor: Program Director — Utkarsha Malkar
Utkarsha Malkar | Author | Design Thinker | Creator —
A desire to understand the world and to improve it always remains at the core.
Design is a managed process and my quest for knowledge is subject to an
inquiry of the apparent, the imagined and the recalled.
As I speculate and design, my liberty of self-expression is in direct
correlation to my existence and knowledge.