Incredible India!
“By words, we learn thoughts, and by thoughts, we learn life.”
— Jean Baptiste Girard
India is now one of the fastest-growing aviation markets in the world, with its domestic demand reaching nearly 100 million passengers. In recent years, India has tremendously improved its travel and tourism competitiveness, especially post-Pandemic the industry is recovering and the hospitality sector is a major winner amid the recovery of economic activity. Millennials account for 34% of the country’s population, while Gen Zers account for 27% of those who are looking at remote working as an opportunity to improve work/life balance.
The Indian Gen Z discovers India and hears a multitude of languages and many musical dialects. It feels like there are almost hundreds of dialects! While India has 22 separate official languages, it is home to a total of 122 languages and 270 mother tongues. Indian languages belong to either the Indo-Aryan language family (the largest) or the Dravidian language family (the second largest). Communication Design course A whole New World | AIML, Deep Tambde - Junior Year Gen Z, a travel enthusiast speculates a unique solution ‘Boliyan’ an AI-enabled app for Indian language translations in real-time, keeping in context Amitabh Kant — the author of branding India as ‘Incredible India’s philosophy which covers a wide range of aspects that India must achieve to become a world-leading nation.
As one of world’s oldest language, Hindi is, unsurprisingly the most spoken language in India. Melodic and unique, it can be heard across much of North and Central India. It’s also spoken by 366 million people across the world. Dravidian languages are spoken by around 220 million people, living in southern and central India. The primary languages spoken are Telugu, Tamil, Kannada, and Malayalam.
Home is where the Heart is
India is a diverse country with many languages which makes conversation with people across different states difficult. Deep Tambde speculates with Google Translator, translating 121 Indian languages in real-time with ‘Boliyan’ an app which has all Indian languages and translates them in real-time through Bluetooth. The users would have to connect their Bluetooth devices to one phone and then through voice recognition AI, the translation would take place in real-time enabling a seamless experience. Providing India with a unique opportunity by taking advantage of 600,000 villages with their own cultures and heritage, ecotourism and cruise tourism to create unique experiences for travellers who are looking for a home away from the bustle of city life.
The Ministry of Tourism can promote India as a holistic destination as part of its ongoing activities to promote various tourism destinations keeping the culture and values of each place intact yet enabling access and boosting a secular ethos within a country with diverse ideologies. From developing clusters that foster productivity and innovation, making India the global hub for seamlessly doing business, to creating an ecosystem of shared mobility to become a critical enabler of growth in urban and rural areas focusing on a seamless experience at various touchpoints.
The Last Mile approach
This provides India with a unique opportunity to consider how to build demand and create adequate supply for its travel and tourism industry with Gen Z’s who discover their motherland with a newfound enthusiasm as 1.3 billion Indians will be moving from poverty to the middle class and from rural to urban areas in the coming decade.
From the peaks of Himalayan ranges to the depths of the Indian Ocean at Kanyakumari, ‘Boliyan’ connects the dots of a secular nation on the brink of rediscovering itself. India is poised for success as Brand India attracts the Indian traveller who considers him/herself a global citizen but has a deep-rooted connection with the land of his/her birth.
A land of diverse cultures and dialects, a land of many religions and faiths, a land sometimes in turmoil and yet serene with its newfound identity. Amitabh Kant, the architect of Brand India’ envisions that sustained growth for India can continue only by leveraging technology as a mechanism for strengthening our innovation ecosystem.
Disclaimer: All creatives are hypothetical classroom projects. All rights reserved — 2022- 2024
Creative Mentor: Program Director — Utkarsha Malkar
Utkarsha Malkar | Author | Design Thinker | Creator — A desire to understand the world and to improve it always remains at the core. Design is a managed process and my quest for knowledge is subject to an inquiry of the apparent, the imagined and the recalled. As I speculate and design, my liberty of self-expression is in direct correlation to my existence and knowledge. 