Life is a B****
Changing Narratives
In the context of social hierarchical structures, language has played a predominant role in shaping our worldview. The violence predominant against females as gender is exclusive in an existing social construct which seems to be a global narrative on hierarchies and power dynamics. It’s time to change the narrative, which insists on lowering the self-esteem of women by infusing derogatory terms associated with the female gender and creating biases.
Design Thinking and Gen’ Z
Anandita Patil, Junior Year — Communication Design Student speculates a solution in a course elective for ‘Sustainable Packaging, keeping in mind that alongside climate, biodiversity, and other environmental concerns, social issues — like diversity, equity, and inclusion are increasingly woven into broader ESG discussions. Gen Z wants to change the narrative on age-old philosophies that rest entirely on patriarchal ideas of a woman’s identity which has been controlled to the maximum extent possible. A new strategy is speculated which is subtly evocative and quirky and can change many conversations, after all, design thinking is making people think differently!
Karma is a B…, a speculative ice cream range to tackle diabetes.
Kwality Walls is a leader in the Indian segment, the 200-crore ice cream brand continues to thrive in the market despite strict competition from Mother Dairy and Amul. This new alternative to consumers in the market uses only natural ingredients, like bananas, as a substitute for sugar or any other artificial sweeteners, which makes it one of a kind. An innovative solution to continue leading by creating a new market segment.
India is the Diabetes Capital of the World. It accounts for 17%percent of the total number of diabetes patients in the world. There are currently close to 80 million people with diabetes in India and this number is expected to increase to135 million by 2045. In most households, diabetes, also known as ‘the sugar disease’. Diabetes is primarily a lifestyle condition that has increased alarmingly across all age groups in India, and the prevalence among the younger population has also increased above 10%.
Kwality walls x Karma Ice creams
Ice cream majors have aggressive plans to gain bigger market shares. Here’s how Hindustan Unilever hopes to stay ahead with Kwality Walls a brand which has made its mark with its packaging, flavour and names. Unilever is the undisputed world leader in ice creams. Karma is a b… ice cream speculates a look and feels aligned with the existing brand. The USP of this range is that they offer flavours without sugar or artificial sweeteners, keeping diabetics as their target group, along with those who are health conscious and want to indulge in a guilt-free ice cream experience.
Ice creams can be made without sugar- using frozen bananas as the alternative and adding the necessary flavours to the ice cream will help achieve the same taste. With natural alternatives to sweeteners, this range makes it a healthier alternative for having ice creams. The bite-sized Ice creams are prescribed with a quantity which is safe to consume, as proposed by medical practitioners thereby leaving the diabetic consumers guilt-free and safe.
Kwality Walls has tackled the problem of using plastic in its packaging by replacing it with paper-based packaging. However, a circular approach is speculated by Karma’ where Areca Leaf & Palm Leaf products are used for packaging which is widely popular as they are biodegradable, easy to dispose of, environment-friendly, and light-weighted.
Sustainable and environmentally friendly
No deforestation is involved in harvesting Areca palm fronds. The agricultural waste product is turned into an item of value and use. The containers are 100% natural and organic. No chemicals or artificial ingredients are used at any time during the manufacturing process. Palm leaf products are biodegradable. Home composting is easy, the cups naturally decompose in 2–3 months, leaving nothing but rich nutrients in the soil.
The circular approach in the case of consumer and speciality goods needs ownership at various phases of the product lifecycle. The product changes several hands in its entire lifecycle, but in between, it finds its way to the landfill as the owner does not see any after-use value, and the loop is not completed. In the circular economy, today’s linear “take-make-waste” model — where materials are made into products, the products are used, and materials are then discarded — is replaced with an approach that eliminates the concept of waste.
Karma and Circular Economy | Cheers to a New Earth
The planet is dying even as Yogi, mystic and visionary, Sadhguru a man whose passion spills into everything he encounters talks of our collective Karma which is leading to an ecological disaster. And to start this dialogue it is imperative that the broader dialogue has to change. He has initiated Save Soil a Global Movement to invoke a conscious approach to our soil and the planet. One of the main objectives of the movement is to show governments across the world that their citizens want policies that revitalize ecology and soil.
Naturally!
We see a continuing trend of conscious designing, a natural process where innovative solutions will shape critical conversations and influence public policy decisions around many defining issues of our time. Sustainability has become a key differentiator and a driver of business resilience and growth. Whether it’s about meeting compliance standards, satisfying investor requirements or responding to growing calls for leadership on inclusion and transparency, Boards are increasingly addressing how they define and deliver a credible sustainability roadmap. ESG issues have been front of mind throughout the pandemic.
The ice cream market was valued at USD 62.40 billion in 2020, and it is projected to register a CAGR of 2.87% during the forecast period, 2021–2026. The ice cream industry had suffered during COVID-19 due to supply chain disruptions that impacted the ice cream sales.
A plethora of sustainability-related initiatives and EU regulations focused on stricter enforcement and monitoring of sustainability criteria signal that we cannot afford to revert to business as we’ve known it. Karma Icecreams’ is a speculative concept designed within the classroom which can change the narrative on many levels, from gender-based dialogue to a sustainable future. All industry sectors will have to align to the new ESG policies which drive the business agendas making ESG business as usual.
Disclaimer: All creatives are hypothetical classroom projects. All rights reserved — 2022| Creative Mentor: Utkarsha Malkar
Author | Design Thinker | Creator — A desire to understand the world and to improve it always remains at the core. A proficient writer and blogger I contribute to a myriad of subjects that stay relevant beyond their current context. In my many roles have applied creative thinking to various industry sectors, enhancing my abilities as a Communication specialist. 
