Packaging for the World
The intersection between Academia and Industry is blurring as we showcase packaging for tomorrow! Sit back and enjoy a glimpse into future trends with our talented students showcasing unique design and marketing strategies for leading brands today. Students learn how to respond to value diversification and rapid changes and packaging disposal and emphasizing the C to G concept.
MAYBELLINE CONDOMS
The condoms market is a male-dominated space in terms of the design aspect which is targeted at Men only!
Maybelline brand launches “girlsjustwannahavefun” limited edition condoms as a trial product to be given free with their makeup kits. The target audience is young adults. By creating an appealing packaging it aims to empower and enable women to carry a condom in their purse without the inhibition associated with it and ignite conversations amongst the youth by promoting safe sex.
The packaging is feminine and quirky, creating a new product variant by changing the target audience.
This innovative condom packaging would have a sealable pack which would be used for the disposal of condoms after usage.
A laminate includes a layer of impermeable, flexible aluminium foil of a minimum thickness of 8 microns, and layers of plastic materials suitable for the mechanical protection of the metal foil and printing and sealing.
The individual foil will be hermetically sealed and impermeable to oxygen, ozone, water vapour, ultraviolet, and visible light.
TATA TAPREEZ
Chai and coffee are an integral part of the Indian lifestyle, at home and on the go. The issue is that the hot beverages in cafes can be expensive while street vendors can have hygiene issues. The existing instant chai and coffee packets do not provide all the materials needed together.
‘Tapreez’ provides an innovative solution for these problems. The box conveniently includes the chai or coffee pods, cups, and stirrers so that the user only needs to add hot water. It‘s user-friendly, spill proof and portable.
The box construction is easy to open and can transform into a tray. In addition, the box, cups and stirrers are all made from moulded pulp so it is practical to recycle.
Combining traditional Indian prints with a youthful look and simple packaging, this product appeals to a wide range of users who are 18 and above and on the go!
To make the packaging truly recyclable, the moulded pulp is recommended for the box, cup, and stirrers. The biscuit box with be sealed with a bioplastic cover. The brand and product information will be placed on a sticker that seals the box. The upside to this is that almost all of the packaging is made from the same material and can be easily recycled.
MOTHER DAIRY ICECREAM
Just Chill! A little colouring is a very good stress buster…
India’s №1 Ice Cream now has a ‘Colour Me Lid’ provided with Faber Castle crayons, unlike any other brand to make the experience of eating ice cream more delightful and engaging.
Incorporating line drawings while targeting an audience of all ages who can engage with the packaging lightly while they are enjoying the delicious flavours works towards a great brand recall.
An Interactive element and the use of strategic colours and patterns make the packaging innovative and add value to this product experience.
The material used in the packaging is the PE Coated Disposable Plastic for the container. The print on top of the lid is made from waterproof paper which can be stored in the refrigerator as well. The crayons attached to the packaging are non-toxic wax crayons.
BRITANNIA VEGAN CHEESE
Vegan cheese is a non-dairy cheese analogue aimed at vegans and other people who want to avoid animal products, including those who are lactose-intolerant.
The current wrapping quality of cheese stales its leftover content
and consumers face difficulty while grating the cheese cube completely.
A solution where each chipset is triangular making it easy for grating in an aluminium covering and then packaged with other chipsets in a reusable ziplock ensures a good sustainable practice.
The packaging consists of four layers of covering, ensuring that the product’s shelf life is long and the cheese’s quality is secure and can be stored for a longer duration. Vegan cheese is cholesterol-free and may be a good source of soy protein. The packaging is self-sufficient and self-storing. It is dishware-proof and freezer-proof.
Disclaimer: All creatives are hypothetical classroom projects. All rights reserved — Creative Mentor: Program Director — Utkarsha Malkar
UTKARSHA M. | Author | Design Thinker |
A desire to understand the world and to improve it always remains at the core.
Design is a managed process and my quest for knowledge is subject to an inquiry
of the apparent, the imagined and the recalled.
As I speculate and design, my liberty of self-expression is in direct
correlation to my existence and knowledge.
