Planting Seeds of Change

Utkarsha Malkar
2 min readJun 24, 2019

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The grass is never green on the other side…unless we make it!

Communication Design — Mumbai

In our continued effort to contribute to our planet’s ecosystem, here’s another project where small measures in packaging material chosen can make a big difference to the environment. The current plant seed packaging is made out of Aluminium foil and non-biodegradable plastic. Both these materials are extremely harmful to the environment as they cause fossil fuel consumption, aquatic toxicity, and greenhouse gas emissions.

A new sustainable plant packaging is made of three sustainable materials, seed paper, soy ink and biodegradable plastic. It can be completely sown in mud, after use and will grow into a healthy plant after following the steps mentioned in the back of the packaging.

It is a resealable pouch and comes detachable plant marker and is made available in Godrej Nature’s Basket India’s pioneering food destination from the 119-year young Godrej Group.

Seed paper is made with post-consumer materials embedded with seeds. This biodegradable paper doesn’t leave any waste behind and will grow into something that will have a positive impact on the environment.

The seeds themselves can still germinate after the papermaking process and they can sprout when the paper is planted in soil.

Disclaimer: All creatives are hypothetical classroom projects. All rights reserved. Creative Mentor: Program Director — Utkarsha Malkar

Utkarsha Malkar | Author | Design Thinker | Creator — 
A desire to understand the world and to improve it always remains at the core.
Design is a managed process and my quest for knowledge is subject to an
inquiry of the apparent, the imagined and the recalled.
As I speculate and design, my liberty of self-expression is in direct
correlation to my existence and knowledge.

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Utkarsha Malkar
Utkarsha Malkar

Written by Utkarsha Malkar

A reality check as I alone can weigh the blue of my sky and you of yours.

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