The Untangled Story
Re-Think Your Waste… because we are all worth it!
What can L ‘Oreal do daily that can critically impact the planet?
Climate change transforms the globe and its inhabitant population. Shampoo sachets cause volatile and unpredictable waste volumes. Businesses need to however find new solutions to ensure that consumer convenience is not compromised and with a growing emphasis on sustainability and Zero-Waste initiatives is a need for innovation and creativity!
Presenting ‘L OREAL’ — Bff’ — a new age shampoo and Conditioner packaging sachets designed by ‘Riya Kamdar’ Communication Design ISDI Mumbai.
Made from ‘Polyolefin’ based barrier laminate. Also reinforced by adding ‘Addiflex’ which further reduces the waste Volume through complete biodegradation. It is the most effective additive on the market and also the only unique oxo-biodegradable technique on the market suitable for basically all plastic processes.
To responsibly meet the needs of a steadily increasing population and conserve our planet’s natural resources, businesses must prioritize the sustainability aspect of all their brands.
For Gen Z, the term ‘BFF (Best Friends Forever) is a term used liberally. A campaign designed that not only focuses on the sustainability and long-term issues of climate change but also on changing human perceptions in the coming decade. L’Oreal can take the lead in making this happen!
A more real’ a more connected world where people are friends irrespective of obvious differences.
A touch of quirk’ as the models showcasing differently textured hair seamlessly connect…implies maybe it's time to look up from your smart devices and make real connections.
The campaign is also suggested to run with celebrities who endorse LOreal brands as well as the targetted young audience who can upload their best pics with their ‘BFFs on Instagram around the year to make the winning entry for the ‘next Bff’ to be featured on the Packaging!
‘We are indeed all worth it!
Disclaimer: All creatives are hypothetical classroom projects.
All rights reserved — 2020
Creative Mentor: Program Director — Utkarsha Malkar
Utkarsha Malkar | Author | Design Thinker | Creator
A desire to understand the world and to improve it always remains at the core.
Design is a managed process and my quest for knowledge is subject to
an inquiry of the apparent, the imagined and the recalled.
As I speculate and design, my liberty of self-expression is in direct
correlation to my existence and knowledge.
